Résumé
Priya Maruthapillai
Communications & Brand Manager
West Boylston, MA · Greater Boston · maruthapillaipriya@gmail.com
Summary
Professional summary
Communications and brand manager with 13+ years of experience leading strategic messaging, integrated campaigns, digital content, social/email programs and brand systems across corporate, public-interest, nonprofit and government-adjacent organizations. Combines content strategy, stakeholder communications and hands-on execution with CMS-driven publishing and AI-assisted workflows.
Experience
Selected experience
- Established visual brand standards across print, digital, social and experiential channels.
- Built style guides, presentation templates, color palettes and branding standards used by internal teams and outside partners.
- Presented creative direction to senior leadership through sketches, layouts and visual comps.
- Applied generative AI — Perplexity, Google Flow, Veo, Kling — to accelerate research, concepting and motion exploration.
- Art directed and designed luxury real estate marketing: brochures, mailers, signage, email, social and web.
- Governed the digital asset library for version control, accessibility and brand consistency.
- Designed the 2023 Annual Report end to end, from editorial structure through print production.
- Created the 2025 Calendar, Fall Festival identity, T-shirt and promotional postcards.
- Led the Veterans Week Campaign (2019–2022): 10+ videos and 15+ social assets, increasing engagement 20%.
- Created the documentary intro for the National Guard Museum in Washington, DC, sponsored by AT&T, produced during COVID lockdown.
- Directed a 20-minute NGEF documentary combining strategic editing and animation.
- Produced promotional video for the CALIBRE Golf Classic and AUSA Conference social creative (+10% engagement).
- Received CALIBRE's Distinguished Service Award (2022) and multiple spot bonuses.
- Designed the National Addiction Treatment Week campaign — Gold, 2017 Association Trends All-Media Contest (social media).
- Built branding and promotional materials for ASAM Hill Day 2017 across digital and print.
- Designed the official ASAM journal cover plus brochures and postcards.
- Led strategy sessions and designed digital advertising for Next Day Floors.
- Defined the digital presence, UI/UX framework and identity for nonprofit Vetha Innovations.
- Directed multimedia design and branding for internal engagement platforms.
- Rebuilt intranet experiences with SharePoint, jQuery, HTML and CSS — 10% adoption lift.
- Produced 50+ videos and animations, including a financial explainer recognized by the CFO.
- Winners Circle Award (2015) for outstanding design supporting controllership initiatives.
- Led UI/UX for mobile and web apps, raising engagement 10%.
- Ran user research that improved retention 30%; built wireframes, mockups and user flows with engineering.
- Created 12 marketing and training videos for LG Smart TV and LG Viper, delivered on time and on budget.
Education
Creative foundation
2008 — 2011
MA, Art & Design — New Media & Animation
North Carolina State University
2002 — 2005
BA, Film & Animation
Multimedia University · Dean's Award
My foundation in animation and visual storytelling continues to shape the way I approach brand systems, motion and emerging creative technology.
Recognition
Awards
2022
Distinguished Service Award
CALIBRE Systems, Inc.
2017
Gold — Association Trends All-Media Contest (Social Media)
ASAM · Opioid Aware Chat
2015
Winners Circle for outstanding design
Stanley Black & Decker
2012
Creator's Play — official selection, Ackland Film Forum
with UNC Chapel Hill
2009
Special effects design lead — Duel (sci-fi film, IMDb)
dir. Pavel Nikolajev
Credentials
Certifications
- Business Intelligence Architect on Microsoft Azure (in progress)
- Hootsuite Platform Certification, 2024
- Tableau, 2024
- Microsoft SQL, 2024
- Certified ScrumMaster (CSM), 2019
- User Experience Design, Rutgers University, 2017
Skills
Core competencies & toolkit
- Strategic Communications
- Brand Messaging & Positioning
- Content Strategy
- Social Media & Email Campaigns
- CMS & Digital Publishing
- Stakeholder Communications
- Public & Government Relations Adjacent
- Campaign Development
- Editorial & Presentation Writing
- Visual Storytelling
- Cross-Functional Collaboration
- AI-Assisted Workflows
- SharePoint
- Hootsuite
- Canva
- HTML / CSS
- Illustrator
- Photoshop
- InDesign
- After Effects
- Figma
- Final Cut Pro
- Audition
- Midjourney
- Google Flow
- Google Veo
- Kling
- Perplexity
- Gemini