Identity · Brand systems
Identity & Logos
Documented brand standards
Scope
02 — My Role
- Discovery, positioning notes and concept exploration
- Primary mark, secondary lockups and responsive variants
- Colour, type and clear-space rules
- Brand standards documentation and asset handoff
Selected visuals
04 — Selected Execution
Marks and brand systems with room to grow — logo design taken through to usage rules, lockups and the supporting palette and type so teams can apply it without me in the room.
Evidence
05 — Impact
- Identity systems that stay consistent once handed to internal teams
- Documented standards that cut back-and-forth on future assets
- Marks that hold up from favicon to large-format signage