Priya Maruthapillai logo

Animation · Video · Narrative Design

Motion & Visual Storytelling

Film

Featured film

Auckland Film Forum — award-winning short film directed, edited and produced.

Client

CALIBRE Systems · Stanley Black & Decker · National Guard Museum · LG · JD Advisors

Role

Concept · script · art direction · animation · edit

Timeline

2011 — Present

Deliverables

Documentary · Explainer animation · Campaign video · Social motion

01 — Challenge

Across every client the underlying problem repeats: an idea is too abstract, too technical or too long to hold attention in static form. Motion earns its cost only when it sequences information so each point lands before the next arrives.

02 — My Role

  • Concept, script and storyboard
  • Filming, interview capture and edit
  • Motion graphics, titles, lower thirds and captions
  • Platform-specific exports for social, web and stage

How it was solved

03 — Creative Approach

01

Script before frame

Every piece starts as a written structure — what the viewer knows at second five, thirty and ninety.

02

Storyboards & keyframes

Concept frames and boards used to agree the visual direction with stakeholders before production time is spent.

03

Reusable motion kits

Title cards, lower thirds and transitions built as templates so a series stays consistent and fast to produce.

04

Platform finishing

Caption-ready, vertical and horizontal versions cut from one master to keep the story intact per placement.

Film

Campaign films

Veterans Week campaign film — storytelling through interview, motion and archival imagery.

Systems thinking

The System

  • NGEF documentary, 20 minutes
  • LG Smart TV and Viper training/marketing videos
  • CALIBRE campaign and event video
  • Stanley Black & Decker explainer animation
  • Short-form social motion

Selected visuals

04 — Selected Execution

Explainer animation frames — Motion & Visual Storytelling by Priya Maruthapillai
Explainer animation frames
Motion type system — Motion & Visual Storytelling by Priya Maruthapillai
Motion type system
Social motion loop — Motion & Visual Storytelling by Priya Maruthapillai
Social motion loop

Motion is where my career started, and it still shapes how I build brand systems. Selected work spans a National Guard Museum documentary intro sponsored by AT&T, a 20-minute NGEF documentary, corporate explainer animation, campaign storytelling and short-form social motion.

All work

Motion

In motion

Financial content reel — hook-first script
Financial content reel — motion type system
Financial content reel — campaign end card
Financial content reel — social cutdown

Evidence

05 — Impact

  • 50+ videos and animations produced
  • 20-minute NGEF documentary directed and edited
  • 12 LG training and marketing videos delivered on schedule
  • Reusable motion templates for recurring series

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